Client Profile: Red Oak Development
Parish House
Red Oak Development transformed a 1920’s rectory into five super luxury town homes in Philadelphia’s East Kensington. Each one is architecturally unique and filled with custom built fixtures sourced from reclaimed materials.
To sell the Parish House units, we produced a drone video, interior photography, interior videos, a PPC campaign, geographically targeted social campaigns, and a well-attended, Prohibition-themed event with live music, burlesque dancers, and a horse and buggy.
All five units sold from $550,000- $650,000 in 19125 in a matter of months.
Taking Cues from Nightlife
We used video advertising to promote the event, Spectacular, Spectacular, like a dance party or concert, rather than an open house. Pushing the event into this sphere attracted attention of the local press and many attendees.
PRESS COVERAGE
Spectacular Spectacular, a prohibition-themed open house event featuring performances by Drew Nugent and The Peek-A-Boo Review was covered by 6ABC on the nightly news.
This story reached an estimated 167,823 people in the Greater Philadelphia region with a a publicity value of $17,332
Stretch House
An architectural masterpiece in East Kensington
