Client Profile: The Somers Team
image by Daniel Fugachiu
Creative Director
Role: Creative Director
Tenure: 3 Years
Industry Focus: Luxury Real Estate, Luxury New Construction
Achieved Awards
#1 Philadelphia Real Estate Team on Social Media in 2017
#26 National Ranking of Top 100 Real Estate Agents on Social Media 2018.
KEY SUCCESSES
Hired & lead team of four employees
Managed advertising budget of $250,000
Participated in earning 104 million dollars in production in 2017
Launched a Youtube channel and produced extensive original video content
Hired & managed all contractors and freelancers
Increased leads 238% from 2017-2018
Achieved 1.3 million Facebook impressions in 2017
Built and managed custom audiences & remarketing audiences for all social channels
Responsible for all presentations and pitch decks.
Architected, A/B tested, implemented, & administered complex sales funnels
Instituted project management systems & protocols for creative team
Managed and/or produced all creative content: websites, videos, blogs, ads, logos, images, print, press releases
Instituted brand standards and protocols
Created style guide for brand
Established and managed an internal PR department
Managed and troubleshot all business systems
Instituted round robin lead distribution customized with geographic filtering
Established, managed, produced editorial content calendar
Produced, managed, promoted all events and appearances
Instituted & maintained SEO standards and best practices
Promoted sponsorship of Rock 2 the Future by moving the relationship into a brand partnership
Thought Leader | Promoted ongoing culture of creativity by adopting new products and technologies, like going live before our competitors
The Best Marketing in Philly
Our internal marketing team combined video marketing, fresh event activations, content tailored to each social channel, modern PR campaigns, targeted audiences, and a deep knowledge of our Philadelphia market to elevate our brand above our competitors.
THE SOMERS TV LAUNCH
Provided ideas and insights for original content
Procured guests & interviews with influential Philadelphians, including Philadelphia City Councilman-at-Large, Alan Domb
Managed scheduling for shooting days
Prepared daily sheets for all shoots
Promoted all content
Managed & promoted a well attended launch party event with a silent disco feature for watching programming
Innovative Video Campaigns
On-Trend Content
Kept brand trend-competitive by creating slick, fun video campaigns for social channels. These ads achieved thousands of clicks and impressions, and were copied by competitors in the Philadelphia market post publication.
New Tech Mastery
Experimented and implemented new tools to continually provide a fresh and attractive experience for audience.
Continually lead team to test and implement new technology and social channel improvements to stay ahead of our competitors.
Press Coverage
Philadelphia Magazine
The Platinum Standard in Northern Liberties for $1.433M
Plan Philly
As Philadelphia’s housing market booms, economists warn the city may be in a bubble—or something worse
Brand Partnerships
Brand Synergy | Technical.ly Philly Partnership
Established an innovative partnership with local press outlet Technical.ly Philly to use a nontraditional avenue to engage the millennial tech community.
